VELMORI
I developed the brand identity for VELMORI, an independent streetwear label. The goal was to establish a distinctive visual language that embodies a confident, modern, and grotesque aesthetic, perfectly aligning with the brand's core values.
Through comprehensive brand positioning research, I defined a modern and impactful wordmark that balances elegance with visual strength to stand out in the competitive fashion space.
A bold color palette and refined typographic system were developed across all touchpoints. These assets were seamlessly applied to web, social media, and print campaigns, giving VELMORI a strong, cohesive market presence.
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